5 Startup Funding Options To Grow Your New Idea

5 Startup Funding Options To Start-Up Your New Ideas in Information Technology.

1. Online Startup Loans



In today's digital age, online lenders and fintech companies are increasingly becoming a popular choice for obtaining business loans, particularly for startups. These alternative lending options offer entrepreneurs the opportunity to secure funding without the traditional hassles associated with visiting a bank branch. However, it is crucial to weigh the advantages and disadvantages of online startup loans to make an informed decision that aligns with the needs and goals of the business.


Often easier to qualify for than traditional business loans

Rates can extend up to 99% or higher
May provide faster funding times

Approval and funding may take longer than some alternatives
Doesn’t require visiting a physical bank branch

Typically require a personal guarantee or outside collateral

2. Small Business Grants.


Small business grants are cash awards that can help eligible startups begin—and grow—operations. Grants are available from a range of sources but are commonly offered by corporate organizations, state and local governments, and the federal government.

Notably, grants do not require repayment, but this means they are extremely competitive and may be in short supply. Many small business grants also are reserved for businesses owned by women, minorities, veterans and immigrants, so it can be difficult to find a good fit.

Do not require repayment

Extremely competitive
Numerous free resources available

Often limited to certain business owners
Can help startups gain visibility and credibility

Applications are time-consuming and response times lengthy

3. Friends and Family

Seeking financial assistance from friends and family to kickstart a business can provide an alternative to traditional financing methods. Such arrangements often lack interest charges, and the consequences of nonpayment may be less severe compared to loans from financial institutions. However, it's crucial to acknowledge that this type of funding can introduce emotional complexities, deterring some business owners from pursuing this option.

Pros and Cons.

Interest may be low or nonexistent

Can sour or otherwise complicate relationships
No set eligibility requirements

Loan amounts may be lower than through lender
No formal application process

Payments aren’t reported to credit bureaus

4. Crowdfunding

Crowdfunding involves businesses, organizations, or individuals seeking financial support for their projects or businesses through non-traditional methods. Instead of relying on a single source of funding, they gather small contributions from numerous individuals. This collective support provides the necessary financial boost, enabling these ventures to take flight and embark on new endeavors.

There are four main types of crowdfunding, including donation, reward, equity, and debt crowdfunding options, and below are the examples of crowdfunding website where you can list your ideas or startup business for funds to grow them better. 

Here are some of the top crowdfunding websites:

    Kickstarter: A leading platform for creative projects, innovation, and entrepreneurial ventures.

    Indiegogo: Known for its diverse range of projects, Indiegogo supports various categories like technology, arts, and social causes.

    GoFundMe: A popular choice for personal fundraisers, charity campaigns, and community initiatives.

    Patreon: Focused on supporting artists, creators, and content producers through recurring contributions from their fanbase.

    SeedInvest: Specializing in equity crowdfunding, SeedInvest connects startups and investors looking for investment opportunities.

Pros and Cons.

Creative control and independence over projects.

Risk of intellectual property exposure and competition imitation.
Community building and long-term support.Platform fees and regulatory considerations.
Validation and market feedback for testing demand.Validation and market feedback for testing demand.

5. Raise Funds By Winning Contests:

The rise in contests has greatly enhanced fundraising opportunities, motivating aspiring entrepreneurs to establish their businesses. These competitions typically involve building a product or creating a business plan.

Winning such contests can lead to media coverage, as we experienced at ProfitBooks when we became regional finalists in Microsoft BizSparks in 2013 and won the Hot100 Startup Award in 2014.

To improve your chances in these contests, you must make your project stand out. This can be achieved through a compelling in-person presentation or a comprehensive business plan that convinces investors of its value.

Noteworthy startup contests in India include NASSCOM's 10000 Startups, Microsoft BizSparks, Conquest, NextBigIdea Contest, and Lets Ignite. Stay updated on the latest startup programs and contests in your area by referring to a calendar of various Business Plan competitions.

Pros and Cons.

Meting new people and new connections 

Alot of time and effort.
Validation and Recommendation.Limited Funding.
Access to capital.Uncertain Outcome.



Securing startup capital is vital for turning your business idea into a reality. Here are some common funding options:

Self-Funding: Use personal savings or assets to finance your business.

Friends and Family: Approach loved ones for financial support.

Angel Investors: Seek investment from affluent individuals who provide funding and mentorship.

Venture Capital: Attract investment from firms that support high-growth startups.

Crowdfunding: Raise funds through small contributions from a large number of people.

Incubators and Accelerators: Join programs offering funding, resources, and guidance.

Final Conclusion:

Consider these funding options based on your needs and goals. Craft a strong pitch and business plan to attract the right investors or funding sources for your startup.